Q: Can Graffiti® reach my target market? A: The majority of our display board readers are between the ages of 18 to 34 and are either studying in ivy league schools or employed in a professional, managerial or sales position. They typical reader has a high degree of discretionary income and enjoys the nightlife and dinning out. If your target market is a subset of this general group, there is a fairly good chance that ‘Graffiti®’ can work for you.     Q: Can I pick my own locations? A: Of course! You can select any available venue we have. As an alternative, you can inform us of your specific marketing criteria and we will recommend you a list of available venues that match.     Q: Can Graffiti® help me increase my market share? A: I say toothpaste, you say…. Colgate. When prompted with a general category, how quickly your company or product name occurs to your prospect is what we consider to be the result of brand-building. It is our opinion that brand-building has a direct relationship to market share. No matter which advertising medium you choose, a brand-building campaign is often quite large in volume and extends over a period of months, even years. The more you advertise, the greater market share you will potentially gain.  ‘Graffiti®’ provides a very cost-effective way to produce brand-building. If your company sells women’s cosmetics, for instance, the majority of pesos spent on reaching them will be wasted. We are proud of our ability to target market. Your target market can be narrowed to a rifle shot by age, gender, geography, and spending patterns. Most people are creatures of habit and will see your ad every time they return to their favorite establishment. Provided your target has been precisely identified, you brand-building campaign can produce power, long-lasting results. Do not expect these results overnight, brand-building is a process that takes time.     Q: What kind of return can I expect and how can I measure it? A: Graffiti® reaches your prospects when they are captive, with nothing to think about except what they read before them. The nature of our display board locations presents your ad where it is a welcome diversion for an otherwise boring several minutes. Your Graffiti® ad will give your prospects something to think about when his/her mind would otherwise have been idle.  Graffiti® will bolster the effectiveness of any other advertising you are doing in the marketplace. You can expect a marked improvement in the brand-building, name recognition, and top-of-mind awareness of your product or service among your target audience.  The best way to track the return on your indoor display board advertising is to train your staff to ask your customers where they saw your ad. Some people will come right out and tell you while others may not precisely remember. Be sure to ask them what they remember about your message as well, since this will also help determine the effectiveness of your ads.     Q: Won’t advertising in a bathroom cheapen my company image? A: This is perhaps the number fear of advertisers dealing with us but we’re happy to say it is totally unfounded. In fact, according to Media Life Magazine, a study by Arizona State University, Rice University, and Barbour and Monroe found that 98 percent of viewers had a positive or neutral reaction to the ads. We doubt that interrupting a great program on TV or ruining the music flow on the radio will get as many positive reactions.

Barbour & Monroe survey data on audience composition.

Summary of survey results presented in this report:

84% recalled seeing specific advertisements in the restrooms.
92% were able to name specific advertisers without prompting.
88% recalled at least FOUR selling points in the ads surveyed.
98% reacted positively or neutral to seeing ads in restroom facilities.
64% classify their occupations as Professional, Managerial, or Sales.
83% are between the ages of 25 and 54.
The average person dines out 12.6 times per month.

The following questions were part of a survey presented to restaurant and nightclub patrons on their return trip to the table. Prior to receiving the surveyor’s questions, participants did not expect to be interviewed.

Question 1. To which age group do you belong?

25-34 47%
35-44 23%
45-54 12%

Total Responses 83%

Question 2. Not including fast food restaurants, how many times in the past 30 days have you dined out for either lunch or dinner?

Total trips 2,405
Number of respondents 190
Monthly dining average 12.6

Question 3. Do people remember ads they read on a restroom wall?

92% of those surveyed were able to name a specific advertiser
88% of that group recalled four specific points the advertiser made in his ad.

Question 4. Do you recall seeing any advertisements on display in the restroom?

Yes 84% No 15%

Question 5. Can you name the advertiser in any of the advertisements?

Yes 92% No 7%

Question 6. What did the ads say or what specific information do you remember?

Advertiser’s Specific Name 92%
Body copy 23%
A Tag line 13%
Headline 21%
Total References 88%